FOUNDER & CEO

With 15+ years of experience in the beauty industry, I craft high-impact sales & retail marketing strategies. I’ve collaborated with leading brands such as Milk Makeup, Briogeo, 54 Thrones, Emi Jay, Kinship, Aora and The Outset. Previously head of Omni-Channel Marketing at Benefit Cosmetics, I spearheaded retail & digital merchandising strategies, delivering strong sales results. I have a proven track record of thoughtful leadership, strong relationship building, executing successful marketing initiatives, and managing multi-million dollar sales portfolios to drive consistent performance objectives and organizational goals.

CONSULTANT

I’m a strategy-driven marketer with a passion for beauty, storytelling, and brand building. Over seven years at SEPHORA—spanning both in-store and corporate roles—I’ve developed a deep understanding of how brands can succeed in a competitive retail landscape. I supported 20+ brands including Fara Homidi, Givenchy, Hourglass, and Armani Beauty—leading social, sampling, and cross-functional campaigns. Now, as a consultant, I partner with brands to grow with intention—through smart strategy, standout storytelling, and a genuine connection to today’s consumer.